This week Lickd announced a new partnership with media giant Warner Music Group. Together the two companies will be able to provide an expansive music database for video content creators across major social media platforms. The UK based company made the announcement on Monday stating “The Exciting new partnership with Warner Music will bring more top-quality tracks from famous artists to the Lickd platform.” This deal comes just months after Lickd signed a deal with Universal Music Group back in June 2020.
So, what does this partnership mean?Video creators should be super excited about the Lickd and WMG mash up. By the two companies joining forces creators can now use current and popular music, that people actually want to listen to, in their videos without fear of copyright infringement. It’s a win, win, win situation where artists, content creators, and viewers can all get what they want and need. Artists can count on getting their royalties for the use of their music by creators. Creators now have more flexibility and means to make a greater impact with current and trending tracks. And now viewers will be able to enjoy the content from their favorite creators now with their favorite music.
Lickd also anticipates the partnership to be a “game-changer.” With stronger, more popular tracks showing up in our content feeds, Lickd expects the music industry will “provide us with bigger and better music. Creators are then invited to “Join the music revolution. And bring a Creator friend.”
Previously Hookd Ltd, Lickd Ltd was established in 2016. The company works to provide online content creators with the ability use current and relevant music sources while maintaining artists’ rights. Using their VOUCH software the companies offers creative freedom for creators and fair and accurate royalties tracking and payment for artists.
Warner Music Group is a leading record company. Operating multiple major labels such as Atlantic Records, and Warner Records, the company holds over 1.4 million copyrights.
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Tags: warner music group, wmg, lickd, youtube, social media, music database, music, royalties, copyright infringement, trending tracks, creators, video content, warner music, music industry, music revolution, vouch