The National Association of Music Merchants (NAMM) recently announced Believe in Music Week to be held the week of January 18, 2021. While it’s a far cry from the organization’s popular annual trade show, NAMM executives are hopeful to provide members and companies with the means to network and promote in a big way. Founded in 1901, The NAMM Show is widely recognized as “the world’s largest trade-only event for the music products, pro audio, and event tech industry.”
Believe in Music Week will offer educational opportunities and special programming and content available through BelieveMusic.tv. The weeklong event will also offer an interactive market place that will allow vendors and business to connect in real time. The event will begin on Monday January 18 and conclude on Friday, January 22. Registration will open in October 2021.
"While it remains unsafe for us to gather in person in January, Believe in Music Week will use new, intuitive technology to connect us all to harness the incredible energy that happens when we come together. With a robust marketplace to launch new products and share brand stories, Believe in Music Week will also feature networking and matchmaking for our buyers and our sellers, education for all segments of the industry, and live music and concerts to engage music makers across the world."
Joe Lamond, NAMM President and CEO
Sweetwater editorial director Mitch Gallaggher commented on the event stating, “We at Sweetwater as well as our customers look forward to The NAMM Show, yet with COVID, there’s been a lot of changes and we’ve all had to adapt in many ways… With each change like this there comes an opportunity and we’re very excited that NAMM will bring us Believe in Music…While we can’t replace The NAMM Show, we look forward to all that this new platform has to offer including the ability to connect with our vendors, the opportunity for more of our staff to experience new products as they’re announced, the ek’ducational and training opportunities that Believe in Music will provide and so much more. By coming together for NAMM’s Believe in Music, we can all help support our industry and the world’s music makers. We’re looking forward to a great event.”
Want to know more? Information regarding the event and registration can be found at https://believeinmusic.tv/.
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Tags: namm, believe in music, namm show