 Creativity and innovation are the standing stones on which all things are created. For centuries mankind has been tapping into an unseen source of creativity for new and innovative ways to create, invent, and express. Creative problem solving and the creative process has always been essential to history’s developments, but what are they exactly? Creative Problem Solving Creative problem solving is the process in which a problem is identified and solutions are considered. Although its something that’s been done ever since the first human began to think, the process was formalized by Alex Osborn and Sydney Parnes. Coined the Osborn-Parnes Process, the model was used as a structured approach to finding creative solutions to real-world problems. The original plan included six steps to solving problems creatively. Objective Finding in which the purpose of the process is defined. Fact-Finding seeks past data and observations regarding the matter at hand. Problem Finding re-evaluates the objective and redefines the objectives if needed. Idea Finding is when ideas are accepted and considered. Solution Finding evaluates the ideas and sets priorities to meet project criteria. Action Finding serves to help create an action plan for any proposed solutions. In time the Osborn-Parnes model began to evolve. Today the Creative Problem-Solving process can be identified in four steps, Clarify, Ideate, Develop, and Implement. These steps are used to identify problems and potential solutions and are similar to the Creative Process. The Creative Process The Creative Process is the flow of ideas, time, and effort to create something unique and innovative. This Creative Flow is what brings a budding idea to a fully mixed and mastered audio production. From the inception of an idea for a tune or lyric to the completed final project, the Creative Process can lend itself many times over throughout the entire project experience. Four Stages of the Creative Process Preparation In the preparation stage, a musician will research and review previous projects. This information can be used for insight and inspiration throughout the project. Incubation With new ideas and inspiration in hand, the Incubation stage is where an artist will think about what they’ve found and how it affects them. This stage can be as active as a brainstorming session, or as subconscious as a typical daydream, but rest assured, those ideas are constantly there running through the mind. Illumination This is the Eureka! Stage. This I when after all the research and thinking has taken place a great idea comes into play and is ready to be known. Implementation This is the most active stage of the Creative Process. Once the Illumination stage has passed its go time for the new idea. This can look like writing out lyrics, or strumming chords on an instrument. The funny thing about the Creative Process is that it is rarely a linear process. It often can look like a zig-zag darting back and forth various phases of the process. Sometimes an idea hits, but while thinking on it another comes and the process starts over again. It is easy to be discouraged by the back and forth movement, but the focus should be on the prize of a final and completed project. Aschraft Studio’s Commitment to your Creative ProcessAt Ashcraft Studios, we strive to help you find your voice within the creative process. Whether you have a simple tune you need to get out or a full album project, we can help you. Offering a full lineup of professional quality, and industry-standard equipment and gear we have you need to make your project the best it can be. Visit our Services page today to see what we can do for you. Don't forget to sign up for our mailing list and get new post notifications delivered straight to your inbox. Join the mailing list today, for September only, and be entered into our Tshirt Givewaway! The giveaway ends September 30th at 11:59 pm. Terms and conditions apply.  Never miss a thing and join our mailing list today
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